Businesses that know why they exist and who they are built to serve will always be positioned to navigate change. That is why you must have a clear understanding of who you are, what you do, who your audiences are, and what makes you…YOU. This is not just a trend, it is the foundation for any business. However, it is so important for camps to identify what sets them apart from their competition, that is why I have made this the number one trend for 2021.
Every camp can boast about community, friendships, and fun activities, but is that what really makes you unique? Through a communication strategy session your team can brainstorm with one another to determine your strengths, possibilities, attributes, and expected business results. Challenge yourselves to generate meaningful responses for each area. Using the outcome of this session, you will be able to develop core messages that form the basis of your go-forward communication planning.
Once your communication messaging is locked in, it should remain consistent across all external and internal communication channels. Whether you are speaking with a family on the phone, posting something on social media, or sending an email to your staff, make sure you are always conveying the same message and tone. This will trickle down to your families, staff and alumni and when any of them talk about your program they will communicate consistent messages.
Just like mindful meditation, when you get in-touch with your authentic-self and understand who you are, you have a better chance of reaching your goals. Businesses that are aware and mindful of their intent and objectives are able to adapt their marketing when unprecedented events like COVID-19 happens.
Trend #2 may be something you are currently doing. However, tomorrow I will share how you can take it to the next level in 2021. Continue to follow Campfire Creative Marketing on Facebook, Instagram and right here on our website.
Campfire Creative Marketing is a full service firm that works only with camps. Through communication strategies, creative branding, traditional advertising, digital marketing and grassroots efforts, we can help you reach your goals. Whether it’s to boost enrollment, increase awareness or maintain a presence with current campers and alumni, Campfire Creative Marketing sparks ideas and gets results.