With nearly three decades of experience building brands, creating impactful marketing campaigns and just plain getting the word out, Cheryl Goldstein is an accomplished marketer with a proven record of delivering on her clients’ goals.
She has worked with clients in practically every field and across the U.S., yet camps have always held a special place in her heart. A lifelong camper herself, she now takes great pride in how much her daughter adores her summer camp experiences. Cheryl has turned her professional focus to promoting this most cherished industry that combines her passions for life-long friendships, storytelling, and entrepreneurship.
Cheryl started her career in television, ultimately winning three Emmys and one Promax Medallion Award for her innovation and creativity. She gave life to Barry Diller’s network of local broadcasting stations, USA Broadcasting, a division of USA Networks, Inc. As the second employee hired in a network that grew to over 400 staff members, Cheryl launched WAMI-TV in Miami, WHOT-34 in Atlanta and KSTR-49 in Dallas.
After leaving broadcasting, she founded Insane Creative to broaden her work in marketing and advertising. As word of her talents spread, the company grew to encompass a diverse group of clients. Since then, Cheryl has developed and produced groundbreaking marketing campaigns for such corporate clients as Ticketmaster, Discovery Channel, Miami Heat, JC Penney and the American Cancer Society. A gifted writer, producer and project manager, her vision brings together multiple marketing elements and unending resources to deliver results.