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5 days ago
2 min

Be Flexible With Your Marketing

During 2020, we learned how to be nimble and flexible, but how will you apply these new skills to your marketing in 2021? You need to reg...

4 views0 comments

cheryl goldstein

Nov 18, 2020
2 min

WHY GO DIGITAL?

Brochures are an important part of every camp’s marketing. However, with COVID still looming information is changing rapidly. It would be...

14 views0 comments

cheryl goldstein

Oct 28, 2020
2 min

Crowdfunding For Camps

Camps should consider raising money from a variety of sources. This is especially true since most camps were impacted by Covid-19 and los...

50 views0 comments

cheryl goldstein

Sep 27, 2020
2 min

What Are You Waiting For?

It’s time to kick-off your registration for Summer 2021. Although it may be virtual, kids are back at school, and now is the time to star...

16 views0 comments

cheryl goldstein

Aug 17, 2020
2 min

Lessons Learned This Summer

I think we can all agree that this has been no ordinary summer. It has been a summer of change, challenge and growth. But let’s not dwell...

20 views0 comments

cheryl goldstein

Jul 20, 2020
2 min

Recruit Remotely

It’s time to start thinking about how you are going to recruit campers for summer 2021 without coming in contact with anyone face-to-face...

14 views0 comments

cheryl goldstein

Jul 2, 2020
2 min

Your Ultimate Camp COVID Survival Guide

Whether you are shutdown this summer or running a limited program, your camp has been impacted by COVID. But you can survive and even thr...

21 views0 comments

cheryl goldstein

Jun 22, 2020
2 min

The Rest is History

Recently I saw a reminder of an old adage that says, “When times are good you should advertise. When times are bad you must advertise.” H...

6 views0 comments

How Can You Make Up for This Summer’s Lost Revenue?

cheryl goldstein

Jun 10, 2020
2 min

How Can You Make Up for This Summer’s Lost Revenue?

Fundraising may just be the answer you are looking for. Don’t be too proud to ask your community for support. Now more than ever you may ...

8 views0 comments

cheryl goldstein

May 26, 2020
1 min

Three Things Camps Must Do Now

1. Be Transparent If you aren’t keeping your families, staff and alumni in the loop then you are doing your community a huge disservice. ...

5 views0 comments

cheryl goldstein

May 19, 2020
2 min

Are We There Yet?

When I was growing up my family used to take road trips every summer. We would load up everything, including the dog, into the Gran Torin...

75 views0 comments

cheryl goldstein

May 8, 2020
1 min

Keep The Camp Spirit Alive

Over the last several weeks I have had the opportunity to speak with many camp pros. I am not surprised at how resilient, responsive and ...

24 views0 comments

cheryl goldstein

May 1, 2020
2 min

Our Work Is Not Done

As some camps announce that they are cancelling their summer programs it is important to remember that your crisis communication work is ...

18 views0 comments

cheryl goldstein

Apr 20, 2020
2 min

How Marketing Can Save Summer

Let’s look at the facts. One of two things is likely to happen. Camps will open this summer with new policies and procedures, or camps wo...

35 views0 comments

cheryl goldstein

Apr 7, 2020
2 min

Take Your Emails Off Cruise Control

Automated Emails are a powerful tool. They allow you to stay connected to your camper families, staff and alumni by sending the right mes...

13 views0 comments

cheryl goldstein

Apr 3, 2020
2 min

Rumor Has It

While browsing through my Facebook feed I saw this post. Right away I knew that these parents were not given enough or any information fr...

17 views0 comments

cheryl goldstein

Apr 1, 2020
2 min

Use This Time To Plan Ahead

To say that times are uncertain is an understatement. However, now more than ever it is imperative that you keep planning for the future ...

24 views0 comments

cheryl goldstein

Mar 26, 2020
1 min

Virtual Camp Ideas

Campfire Creative Marketing has been recommending that camps get their communities engaged virtually while stuck at home. We are pleased ...

341 views0 comments

cheryl goldstein

Mar 23, 2020
2 min

Talk To Your Team

Don’t forget to communicate with your employees during these tumultuous times. Whether they are essential to your day-to-day operations o...

42 views0 comments

cheryl goldstein

Mar 19, 2020
1 min

Keep Calm and Communicate

Details about the coronavirus and how it is impacting our lives is changing rapidly. That is why it is important for you to continue havi...

15 views0 comments

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