Uncertain times affect all industries, and camps are no exception . Leadership transitions, inflation, natural disasters, and cultural...

Each January, we predict the marketing trends that camps should prioritize for the upcoming year. These insights are based on research,...

The summer months are the only time you can gather all the media content you’ll need to promote your camp year-round such as photos,...

From the inevitable rise of AI to the countless algorithm updates, marketing trends have been changing faster than Taylor Swift fan...

I’ve had a lot on my mind lately, but I wasn’t really sure how to express my feelings until now. Unfortunately, there has been so much...

Congratulations! You made it through another successful summer season! Although it may all seem like a blur, in the next few weeks you’ll...

When my daughter was in preschool, her teacher would give me an end-of-week report that briefly outlined a few of the activities she...

This past week I was lucky enough to attend the ACA National Conference! As always, the vendor hall was packed with amazing things all...

I don’t pretend to be trendy (just ask my teenage daughter). However, every January camps ask me to tell them the latest marketing trends...

One of the things I do every morning is write in a journal. It is a time for me to reflect, get things off my mind, vent, dream, and...

It’s true …Every photo tells a story! But if you don’t have the pictures at the end of the summer it’s going to be very hard to recapture...

Gen Z’ers very recently entered the workforce, and they are prime candidates to be summer staff. However, what most of us have found is...

Black Friday and Cyber Monday are synonymous with some of the biggest sales of the year raking in billions of dollars for businesses...

I always used to try to please everyone. As a child I wanted all the other kids to like me, and as an adult I never wanted to cause...

You’ve worked so hard to get ready for this summer and it’s almost game time! But don’t take your eye off the ball. Now is the time to...

Ever watch a movie that made you laugh out loud? Or a tearjerker that touched your heart? That is the power of film (and video) You don’t...

Last but not least, my favorite trend for 2021 is video storytelling. I may be a bit biased since I was a former television producer....

Trend #4 is something that I have been talking about for months, and I believe it is going to continue to be more and more valuable to...

Word of mouth is one of the most valuable sources of marketing, and camps have always relied on this type of communication. According to...

Email marketing has proven itself as a reliable and result driven strategy. I predict it will continue to be a strong tool to deliver...