Whether you are shutdown this summer or running a limited program, your camp has been impacted by COVID. But you can survive and even thr...

Recently I saw a reminder of an old adage that says, “When times are good you should advertise. When times are bad you must advertise.” H...

Fundraising may just be the answer you are looking for. Don’t be too proud to ask your community for support. Now more than ever you may ...

1. Be Transparent If you aren’t keeping your families, staff and alumni in the loop then you are doing your community a huge disservice. ...

When I was growing up my family used to take road trips every summer. We would load up everything, including the dog, into the Gran Torin...

Over the last several weeks I have had the opportunity to speak with many camp pros. I am not surprised at how resilient, responsive and ...

As some camps announce that they are cancelling their summer programs it is important to remember that your crisis communication work is ...

Let’s look at the facts. One of two things is likely to happen. Camps will open this summer with new policies and procedures, or camps wo...

Automated Emails are a powerful tool. They allow you to stay connected to your camper families, staff and alumni by sending the right mes...

While browsing through my Facebook feed I saw this post. Right away I knew that these parents were not given enough or any information fr...

To say that times are uncertain is an understatement. However, now more than ever it is imperative that you keep planning for the future ...

Campfire Creative Marketing has been recommending that camps get their communities engaged virtually while stuck at home. We are pleased ...

Don’t forget to communicate with your employees during these tumultuous times. Whether they are essential to your day-to-day operations o...

Details about the coronavirus and how it is impacting our lives is changing rapidly. That is why it is important for you to continue havi...

With the spread of the Coronavirus there are many unknowns, but during this crucial time it is imperative for camps to provide relevant c...

This past week while I attended the ACA Tri-State Conference I listened to camps concerned about the potential impact of Coronavirus. The...

Schools are temporarily shutting down and parents are being forced to work from home. So how can camps turn this negative situation into ...