Black Friday and Cyber Monday are synonymous with some of the biggest sales of the year raking in billions of dollars for businesses...

I always used to try to please everyone. As a child I wanted all the other kids to like me, and as an adult I never wanted to cause...

You’ve worked so hard to get ready for this summer and it’s almost game time! But don’t take your eye off the ball. Now is the time to...

Ever watch a movie that made you laugh out loud? Or a tearjerker that touched your heart? That is the power of film (and video) You don’t...

Last but not least, my favorite trend for 2021 is video storytelling. I may be a bit biased since I was a former television producer....

Trend #4 is something that I have been talking about for months, and I believe it is going to continue to be more and more valuable to...

Word of mouth is one of the most valuable sources of marketing, and camps have always relied on this type of communication. According to...

Email marketing has proven itself as a reliable and result driven strategy. I predict it will continue to be a strong tool to deliver...

Businesses that know why they exist and who they are built to serve will always be positioned to navigate change. That is why you must...

During 2020, we learned how to be nimble and flexible, but how will you apply these new skills to your marketing in 2021? You need to...

Brochures are an important part of every camp’s marketing. However, with COVID still looming information is changing rapidly. It would be...

Camps should consider raising money from a variety of sources. This is especially true since most camps were impacted by Covid-19 and...

It’s time to kick-off your registration for Summer 2021. Although it may be virtual, kids are back at school, and now is the time to...

I think we can all agree that this has been no ordinary summer. It has been a summer of change, challenge and growth. But let’s not dwell...

It’s time to start thinking about how you are going to recruit campers for summer 2021 without coming in contact with anyone...

Whether you are shutdown this summer or running a limited program, your camp has been impacted by COVID. But you can survive and even...

Recently I saw a reminder of an old adage that says, “When times are good you should advertise. When times are bad you must advertise.”...

Fundraising may just be the answer you are looking for. Don’t be too proud to ask your community for support. Now more than ever you may...

1. Be Transparent If you aren’t keeping your families, staff and alumni in the loop then you are doing your community a huge disservice....

When I was growing up my family used to take road trips every summer. We would load up everything, including the dog, into the Gran...