How To Communicate With Parents
When my daughter was in preschool, her teacher would give me an end-of-week report that briefly outlined a few of the activities she...
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cheryl goldstein
- Mar 1
- 2 min
VENDOR HALL HIGHLIGHTS
This past week I was lucky enough to attend the ACA National Conference! As always, the vendor hall was packed with amazing things all...
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cheryl goldstein
- Jan 3
- 3 min
Sensical Trends For 2023
I don’t pretend to be trendy (just ask my teenage daughter). However, every January camps ask me to tell them the latest marketing trends...
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cheryl goldstein
- Sep 22, 2022
- 2 min
Business Benefits Of Journaling
One of the things I do every morning is write in a journal. It is a time for me to reflect, get things off my mind, vent, dream, and...
27 views0 comments
cheryl goldstein
- May 11, 2022
- 2 min
Summer Photography Solutions
It’s true …Every photo tells a story! But if you don’t have the pictures at the end of the summer it’s going to be very hard to recapture...
62 views0 comments
cheryl goldstein
- Mar 21, 2022
- 3 min
A Gen Zer's Perspective On Working At Camp
Gen Z’ers very recently entered the workforce, and they are prime candidates to be summer staff. However, what most of us have found is...
969 views1 comment
cheryl goldstein
- Nov 10, 2021
- 1 min
Should Camps Participate in Black Friday or Cyber Monday?
Black Friday and Cyber Monday are synonymous with some of the biggest sales of the year raking in billions of dollars for businesses...
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cheryl goldstein
- Jun 1, 2021
- 2 min
Embrace Who You Are
I always used to try to please everyone. As a child I wanted all the other kids to like me, and as an adult I never wanted to cause...
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cheryl goldstein
- May 7, 2021
- 2 min
It's Game Time
You’ve worked so hard to get ready for this summer and it’s almost game time! But don’t take your eye off the ball. Now is the time to...
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cheryl goldstein
- Apr 24, 2021
- 2 min
Tips From The Oscars - How To Produce a Camp Video
Ever watch a movie that made you laugh out loud? Or a tearjerker that touched your heart? That is the power of film (and video) You don’t...
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cheryl goldstein
- Feb 5, 2021
- 2 min
2021 Camp Marketing Trend #5
Last but not least, my favorite trend for 2021 is video storytelling. I may be a bit biased since I was a former television producer....
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cheryl goldstein
- Feb 4, 2021
- 2 min
2021 Camp Marketing Trend #4
Trend #4 is something that I have been talking about for months, and I believe it is going to continue to be more and more valuable to...
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cheryl goldstein
- Feb 3, 2021
- 2 min
2021 Camp Marketing Trend #3
Word of mouth is one of the most valuable sources of marketing, and camps have always relied on this type of communication. According to...
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cheryl goldstein
- Feb 2, 2021
- 1 min
2021 Camp Marketing Trend #2
Email marketing has proven itself as a reliable and result driven strategy. I predict it will continue to be a strong tool to deliver...
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cheryl goldstein
- Feb 1, 2021
- 2 min
The Hottest Camp Marketing Trend of 2021
Businesses that know why they exist and who they are built to serve will always be positioned to navigate change. That is why you must...
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cheryl goldstein
- Jan 18, 2021
- 2 min
Be Flexible With Your Marketing
During 2020, we learned how to be nimble and flexible, but how will you apply these new skills to your marketing in 2021? You need to...
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cheryl goldstein
- Nov 18, 2020
- 2 min
WHY GO DIGITAL?
Brochures are an important part of every camp’s marketing. However, with COVID still looming information is changing rapidly. It would be...
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cheryl goldstein
- Oct 28, 2020
- 2 min
Crowdfunding For Camps
Camps should consider raising money from a variety of sources. This is especially true since most camps were impacted by Covid-19 and...
63 views0 comments
cheryl goldstein
- Sep 27, 2020
- 2 min
What Are You Waiting For?
It’s time to kick-off your registration for Summer 2021. Although it may be virtual, kids are back at school, and now is the time to...
25 views0 comments
cheryl goldstein
- Aug 17, 2020
- 2 min
Lessons Learned This Summer
I think we can all agree that this has been no ordinary summer. It has been a summer of change, challenge and growth. But let’s not dwell...
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