One of the things I do every morning is write in a journal. It is a time for me to reflect, get things off my mind, vent, dream, and remind myself of everything I'm grateful for. Sometimes, I stare at the paper and have no clue what to write down. Other times, the words flow so fast that I cannot keep up.
Regardless, I have found that journaling in the morning is more than a brain dump. It is a way to set my thoughts free and allows for more creativity and inspiration each day.
As I have become more comfortable with journaling, I have realized how businesses can incorporate this tool into their marketing. First, capture and track your ideas. Writing things down will help you flesh out your thoughts. It allows for the growth and expansion of that idea, or you may realize that the idea is not worth your time at all.
Next, it is vital to track the effectiveness of your strategies. Jot down what is working and what is not working. Keep notes on the progress of your projects and reflect on their success. Write down how you came up with the ideas and what you did to implement them. You can then use your findings to formulate more content and recreate what led to your success.
Journaling is personal. Everyone has their own technique, and there is no right or wrong. The most important thing is to get into a groove. Set time aside each day to complete this task and stick with it. Have a few spelling mistakes? Who Cares! If you cannot think of anything to write - take a break. The more proficient you get at journaling, the easier it becomes, and soon you will see how effective it is at developing your marketing and business strategy.