This summer, we visited a lot of camps. Different sizes. Different locations. Different activities, traditions, and histories. We know every camp has its own unique feeling, but it was so cool to be reminded of that as we traveled from coast to coast. That feeling shows up in the way counselors interact with campers, the traditions everyone knows by heart, and the inside jokes that make absolutely no sense to an outsider. That feeling is your camp's culture. It's also the most important thing...

If you think you can get away with the same old camp marketing, well, 2026 is here to shake things up. Families aren’t just scrolling or reading emails. They’re joining communities and listening to real voices. So, what should your camp be doing to keep up? Here’s what we’re seeing for the year ahead: 1. Hyper-Niche Micro-Communities Families are leaving broad social feeds and gravitating toward interest-based groups where trust is higher. Camps can win by joining these spaces. Discord...

When the sessions end and the laughter fades, it can feel like your camp’s social media should take a backseat, too. But the truth is,...