Don't "Fall" Behind: Marketing Momentum Starts Long Before Spring

We did it! Another successful summer has come and gone, and we can take a well-deserved breather. However, don’t get too comfortable! It’s important to get right back into marketing and recruitment instead of waiting until Spring when it’s too late!

We say this every year, and it’s still true—waiting until March is too late.

Here’s Why:

The typical Spring enrollment surge doesn’t happen on its own! It’s the result of months of consistent and strategic marketing. Marketing takes time—time to build reach, earn trust, and become the name that families remember when they’re ready to register. Camps that wait are often just playing catch-up, while others have already captured their audience’s attention. That’s why getting a head start in August and September is so crucial.

The Data Is In: Momentum Matters

Families will be thinking about Summer 2026 the moment Summer 2025 ends. When your marketing slows down, you miss out on all the early birds and planners! These are loyal returning customers that you simply can’t afford to lose, and they want their plans secure before the holidays.

The Fall Advantage

Starting in Fall allows time to analyze, build, create, and secure. If you’re happy with what worked in the 2025 season, amplify that with even more content that helped you stand out. If anything did not work, you have plenty of time to update your plan and work out the kinks. Remember, a proper marketing strategy should reflect your camp’s values AND highlight its personality.

What We Do Best

At Campfire Creative Marketing, we specialize in year-round marketing for camps. We know how to engage audiences in all seasons, build strategies that drive enrollment, and tell your camp’s story in a way that connects to families and brings them to your community.  

We’re already booking clients for fall planning, so if you want to hit the ground running, now’s the time to reach out. Let’s make summer 2026 your biggest yet—by starting in 2025.