I’m a millennial mom and I’m misunderstood. While working for Campfire Creative Marketing, I’ve spent years in the camp marketing industry, and now as a first-time mom, I’m on the other side of the decision-making process. I research everything.  I ask questions. I worry quietly. And I am trying to make the best choices for my child. Living in both worlds has proved to me that camps are struggling to connect with modern families not because they don’t care, but because they’r

If you think you can get away with the same old camp marketing, well, 2026 is here to shake things up. Families aren’t just scrolling or reading emails. They’re joining communities and listening to real voices. So, what should your camp be doing to keep up? Here’s what we’re seeing for the year ahead: 1. Hyper-Niche Micro-Communities Families are leaving broad social feeds and gravitating toward interest-based groups where trust is higher. Camps can win by joining these space

When the sessions end and the laughter fades, it can feel like your camp’s social media should take a backseat, too. But the truth is,...

We did it! Another successful summer has come and gone, and we can take a well-deserved breather. However, don’t get too comfortable!...

This past week I was lucky enough to attend the ACA National Conference! As always, the vendor hall was packed with amazing things all...