This summer, we visited a lot of camps. Different sizes. Different locations. Different activities, traditions, and histories. We know every camp has its own unique feeling, but it was so cool to be reminded of that as we traveled from coast to coast. That feeling shows up in the way counselors interact with campers, the traditions everyone knows by heart, and the inside jokes that make absolutely no sense to an outsider. That feeling is your camp's culture. It's also the mos

I’m a millennial mom and I’m misunderstood. While working for Campfire Creative Marketing, I’ve spent years in the camp marketing industry, and now as a first-time mom, I’m on the other side of the decision-making process. I research everything. I ask questions. I worry quietly. And I am trying to make the best choices for my child. Living in both worlds has proved to me that camps are struggling to connect with modern families not because they don’t care, but because they’r

We did it! Another successful summer has come and gone, and we can take a well-deserved breather. However, don’t get too comfortable!...

This past week I was lucky enough to attend the ACA National Conference! As always, the vendor hall was packed with amazing things all...

One of the things I do every morning is write in a journal. It is a time for me to reflect, get things off my mind, vent, dream, and...