From the inevitable rise of AI to the countless algorithm updates, marketing trends have been changing faster than Taylor Swift fan theories. There are hot new platforms, emerging communication tools, and fresh ways to showcase your camps. It can be mind blowing, but I’ve got you covered. In this blog, I’ll share the chart toppers worth paying attention to in 2024.
1. Conversational marketing and AI driven interactions
The modern consumer seeks immediate gratification and customer service. Through AI powered chatbots and virtual assistants, camps can keep up with these demands. The best part about this is, even if you’re a one man band during the off-season, you can appear to be fully staffed. Train the bots to answer questions and guide parents the exact same way you would communicate. This allows you to provide personalized experiences ultimately increasing customer satisfaction.
2. Growth of social nedia advertising
Social media will continue to be a crucial channel for targeted advertising in 2024. However, to achieve success, marketers must adapt to the constantly changing algorithms of social platforms. In 2024, advertising on social media will become more interactive and personalized. There will be increased opportunities for product and service promotions on social media, including in-platform shops and online consultations.
3. Social media is becoming the new search engine
Business Insider reports that TikTok and Google are planning a global new partnership based on the integration of Google and TikTok search queries. This will give us a new effective promotion tool. What we don’t know is whether this will be an organic integration or if there will be a fee for these search queries. The bottom line is Google realizes how important the Gen Z audience is and so should you!
4. Longer video content
This goes against everything I’ve been saying for the last couple of years, but longer video content is making a comeback. When I say longer, I mean no more than 2 to 3 minutes so let’s not go crazy! Instagram reels can now be 15 minutes, and supposedly TikTok is testing that as well. This proves that users continue to turn to social media for information, news, and advice. They are also using these platforms for entertainment more than ever before.
5. AI will continue to impact marketing
First, it’s important to note that AI should not replace creative minds, it should enhance and support our efforts. However, it’s impossible to do a blog on trends and not mention the effect AI is having on all of us! I already mentioned conversational AI, but there are so many other ways AI is revolutionizing our world. We can use predictive analytics to help us target specific consumer segments and understand our audiences’ behaviors. We are able to use AI as a guide for content creation, and we can personalize messaging for each individual. It’s important to understand the capabilities and the limitations of AI tools, even as they continue to evolve, and we must use AI responsibly.
As we embark on 2024, camps should continue to adapt and embrace innovation. However, the core functions of marketing never change. I wish everyone a Happy New Year, and I encourage you to experiment with the latest and greatest strategies.