If you think you can get away with the same old camp marketing, well, 2026 is here to shake things up. Families aren’t just scrolling or reading emails. They’re joining communities and listening to real voices. So, what should your camp be doing to keep up? Here’s what we’re seeing for the year ahead: 1. Hyper-Niche Micro-Communities Families are leaving broad social feeds and gravitating toward interest-based groups where trust is higher. Camps can win by joining these space