I’m a millennial mom and I’m misunderstood. While working for Campfire Creative Marketing, I’ve spent years in the camp marketing industry, and now as a first-time mom, I’m on the other side of the decision-making process. I research everything.  I ask questions. I worry quietly. And I am trying to make the best choices for my child. Living in both worlds has proved to me that camps are struggling to connect with modern families not because they don’t care, but because they’r

When the sessions end and the laughter fades, it can feel like your camp’s social media should take a backseat, too. But the truth is,...