2021 Camp Marketing Trend #2
Email marketing has proven itself as a reliable and result driven strategy. I predict it will continue to be a strong tool to deliver consistent messaging and to connect with targeted audiences. However, you must be mindful of how many emails you send and who is on the receiving end.
During the pandemic, everyone’s inbox was filling up with promotions, discounts, urgent announcements and more. Emails were a bit overused and abused. Therefore, I do not recommend batching and blasting emails to every single name in your database.
Instead, I suggest you create automated campaigns that bring your customers on a journey. Make sure you are personalizing the messages. The emails should reflect the individuals choices and actions based on data points as they move through your communications.
Of course there are always exceptions to the rules. Sometimes, you must send out emails to everyone. Just remember to speak authentically with your core messaging in mind. This will help build your brand.
Tomorrow I will unveil Trend #3. Stay glued to your Facebook, Instagram and right here on our website to get free tips and tricks for 2021.
Campfire Creative Marketing is a full service firm that works only with camps. Through communication strategies, creative branding, traditional advertising, digital marketing and grassroots efforts, we can help you reach your goals. Whether it’s to boost enrollment, increase awareness or maintain a presence with current campers and alumni, Campfire Creative Marketing sparks ideas and gets results.