Trend #4 is something that I have been talking about for months, and I believe it is going to continue to be more and more valuable to camps. Digital Brochures are not a replacement for printed brochures. However, it is imperative to be able to keep up with rapidly changing information regarding health policies and camp procedures right now, and a digital brochure gives you that flexibility. If you are relying on print material, and you need to make a correction you are going to waste money.
Besides fluidity, a digital brochure has other benefits. It can be interactive and fun for the end user. You can include video, pop-up pages and links directly to your website. Everything can be printed and saved so your viewers can refer back to the information.
The digital brochure can be used across a multitude of platforms to increase awareness. You can email it to potential families and gatekeepers, you can add it as a lead magnet on your website, you can include it in newsletters, post it on social media and share it in your virtual events. There are so many different options available, and the best part is you can be as creative as you like.
Below are some links to digital brochures Campfire Creative Marketing has produced. This will provide you with a better understanding of how this strategy works and how unique each one can be.
I have saved one of my favorite trends for last. Tomorrow, I will share Trend #5 on Facebook, Instagram and right here on our website.
Campfire Creative Marketing is a full service firm that works only with camps. Through communication strategies, creative branding, traditional advertising, digital marketing and grassroots efforts, we can help you reach your goals. Whether it’s to boost enrollment, increase awareness or maintain a presence with current campers and alumni, Campfire Creative Marketing sparks ideas and gets results.
