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cheryl goldstein
Feb 1, 20212 min read
The Hottest Camp Marketing Trend of 2021
Businesses that know why they exist and who they are built to serve will always be positioned to navigate change. That is why you must...
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cheryl goldstein
Jan 18, 20212 min read
Be Flexible With Your Marketing
During 2020, we learned how to be nimble and flexible, but how will you apply these new skills to your marketing in 2021? You need to...
22 views0 comments

cheryl goldstein
Nov 18, 20202 min read
WHY GO DIGITAL?
Brochures are an important part of every camp’s marketing. However, with COVID still looming information is changing rapidly. It would be...
20 views0 comments

cheryl goldstein
Oct 28, 20202 min read
Crowdfunding For Camps
Camps should consider raising money from a variety of sources. This is especially true since most camps were impacted by Covid-19 and...
68 views0 comments

cheryl goldstein
Sep 27, 20202 min read
What Are You Waiting For?
It’s time to kick-off your registration for Summer 2021. Although it may be virtual, kids are back at school, and now is the time to...
28 views0 comments

cheryl goldstein
Aug 17, 20202 min read
Lessons Learned This Summer
I think we can all agree that this has been no ordinary summer. It has been a summer of change, challenge and growth. But let’s not dwell...
24 views0 comments

cheryl goldstein
Jul 20, 20202 min read
Recruit Remotely
It’s time to start thinking about how you are going to recruit campers for summer 2021 without coming in contact with anyone...
23 views0 comments

cheryl goldstein
Jul 2, 20202 min read
Your Ultimate Camp COVID Survival Guide
Whether you are shutdown this summer or running a limited program, your camp has been impacted by COVID. But you can survive and even...
29 views0 comments

cheryl goldstein
Jun 22, 20202 min read
The Rest is History
Recently I saw a reminder of an old adage that says, “When times are good you should advertise. When times are bad you must advertise.”...
29 views0 comments

cheryl goldstein
Jun 9, 20202 min read
How Can You Make Up for This Summer’s Lost Revenue?
Fundraising may just be the answer you are looking for. Don’t be too proud to ask your community for support. Now more than ever you may...
17 views0 comments

cheryl goldstein
May 26, 20201 min read
Three Things Camps Must Do Now
1. Be Transparent If you aren’t keeping your families, staff and alumni in the loop then you are doing your community a huge disservice....
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cheryl goldstein
May 19, 20202 min read
Are We There Yet?
When I was growing up my family used to take road trips every summer. We would load up everything, including the dog, into the Gran...
77 views0 comments

cheryl goldstein
May 8, 20201 min read
Keep The Camp Spirit Alive
Over the last several weeks I have had the opportunity to speak with many camp pros. I am not surprised at how resilient, responsive and...
45 views0 comments

cheryl goldstein
May 1, 20202 min read
Our Work Is Not Done
As some camps announce that they are cancelling their summer programs it is important to remember that your crisis communication work is...
26 views0 comments

cheryl goldstein
Apr 20, 20202 min read
How Marketing Can Save Summer
Let’s look at the facts. One of two things is likely to happen. Camps will open this summer with new policies and procedures, or camps...
42 views0 comments

cheryl goldstein
Apr 7, 20202 min read
Take Your Emails Off Cruise Control
Automated Emails are a powerful tool. They allow you to stay connected to your camper families, staff and alumni by sending the right...
15 views0 comments

cheryl goldstein
Apr 3, 20202 min read
Rumor Has It
While browsing through my Facebook feed I saw this post. Right away I knew that these parents were not given enough or any information...
20 views0 comments

cheryl goldstein
Apr 1, 20202 min read
Use This Time To Plan Ahead
To say that times are uncertain is an understatement. However, now more than ever it is imperative that you keep planning for the future...
32 views0 comments

cheryl goldstein
Mar 26, 20201 min read
Virtual Camp Ideas
Campfire Creative Marketing has been recommending that camps get their communities engaged virtually while stuck at home. We are pleased...
462 views0 comments

cheryl goldstein
Mar 23, 20202 min read
Talk To Your Team
Don’t forget to communicate with your employees during these tumultuous times. Whether they are essential to your day-to-day operations...
47 views0 comments
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